Focus on pure sport and public health
In a couple of years’ time, Stjärntorget, between Målbron and Mall of Scandinavia’s main entrance, will be enhanced by the addition of a large, bronze statue – Et Purus. The statue will depict a hand with the index finger extended. As well as being an attractive addition to the district, the sculpture will highlight issues relating to pure sport and public health. The bronze sculpture is being created by US artist Sassona Norton and it will be part of a series, with number one situated in Monaco.
The decision to locate the Et Purus sculpture at Arenastaden has been carefully thought through. The district is home to several companies that prioritise health, and the number of people coming to the area is rising every year owing to companies and residents continually moving in, events at the Friends Arena attracting an increasing number of people and in particular, all the visitors to Mall of Scandinavia.
Future of the City of Solna
“Here in Solna we welcome private initiatives that make a positive contribution to social development. Pure sport and public health are important issues and if together we can reach out to more people and prevent our youngsters from making ill-considered choices, then we’ve achieved a great deal,” says Pehr Granfalk, Chairman of the Municipal Executive Board in Solna.
Initiative of doping hunter Arne Ljungqvist
Doping hunter Arne Ljungqvist is urging society, business and the sporting world to work together to halt the spread of doping. Together with Fabege, the hand with its extended index finger will be launched as a new symbol. The global campaign will go under the hashtag #pureforsure and will highlight key issues within pure sport and public health.
Et Purus = And pure
Fabege is taking the first step in Sweden and manifesting its support for the initiative by locating the Et Purus sculpture in Arenastaden. The Latin title of the sculpture, Et Purus (And pure) is an addition to the Olympic motto Citius, altius, fortius – Faster, higher, stronger.
“For many years we have consciously focused on sustainability and health as an integral part of our business. We’re now going one step further and demonstrating the position we have adopted on social development with an artistic embellishment in Arenastaden, while actively initiating campaigns regarding the spread of information and education,” says Christian Hermelin, Fabege’s CEO.
Doping problems via food supplements
Doping is not just a major problem in sport. There has also been a rapid rise in the use of doping agents among people who take regular exercise, young people and others looking for chemical shortcuts to enhance their performance, their appearance or even to increase their concentration skills. Doping agents are used to build muscle, lose weight or to boost performance in school and at work.
It is easy to get hold of doping agents via the internet and they are now also spreading via food supplements in normal shops around the country. Inadequate controls regarding the manufacture of food supplements and their contents mean that many users ingest hazardous doping substances without realising, as the contents of the packaging are rarely fully detailed on the label.
“I am delighted that a professional company like Fabege that prioritises social initiatives is taking responsibility and action regarding this issue. Use of doping agents is a problem today that we all have to face. We really need all the support we can get in reaching out to new target groups and informing and educating the public, with the aim of changing attitudes and behaviour. A sculpture in Arenastaden constitutes a very distinct and welcome symbol for the crucial message that ‘pure health and pure sport’ entails,” says Professor Arne Ljungqvist.
Carolina Klüft supports campaign
“Unfortunately, doping has been a problem in my sport for many years, but there are organised forces working against it. The fact that it is spreading outside of sport and to lower age groups is scarier, because the users in these groups are completely on their own. Arne is a legend and the person in the world who probably has the greatest credibility in the field of doping, so it’s both admirable and a relief that he’s now also tackling doping outside the world of sport. I supported the sculpture project back in 2011, and I’m glad that Fabege is now adopting the idea of working actively together for pure health and pure sport,” comments Carolina Klüft.
In addition, the International Olympic Committee, the International Association of Athletics Federations and several other parties and cities have initially been invited to participate in the campaign.